“AHEAD is one of the top headwear brands in golf and is a leading hat supplier to the USGA, PGA of America, Ryder Cup and numerous PGA Tour events along with more than 5,000 green grass and resort shops worldwide.” - NGF

“AHEAD is one of the top headwear brands in golf and is a leading hat supplier to the USGA, PGA of America, Ryder Cup and numerous PGA Tour events along with more than 5,000 green grass and resort shops worldwide.” - NGF

AHEAD named in NGF’s Inaugural Top 100 Businesses in Golf

JUPITER, Florida (January 2018) - National golf Foundation

The inaugural NGF Top 100 Businesses in Golf is part of the National Golf Foundation’s ongoing effort to highlight the vitality, size and diversity of the industry.

Golf, after all, has a healthy and far-reaching footprint in the U.S., with an economic impact of almost $70 billion. As such, this initiative was created to recognize and celebrate the most successful, influential and prominent companies, organizations and associations in golf.

The range of golf businesses is vast, from public companies that have numerous brands under their umbrella to mom-and-pop driving ranges that have been family-owned for decades. The industry also runs the gamut in terms of goods and services. The biggest and most successful equipment manufacturers might be instantly-recognizable, thanks to sizeable marketing budgets and clubs in millions of golf bags across the country, while huge turf care supply companies remain relatively unknown to the most hardcore golf fan.

The NGF GOLF 100 is a biennial list – not ranking – that highlights those businesses of fundamental importance to the industry, to both facilities and consumers. In some respects, it is the business equivalent of rankings that identify the top 100 golf courses in the U.S. >>>>>>

NEON MESH BACK - Grey Cotton/Nylon blend front panels; Neon plastic mesh back panels; plastic snaps closure. Mid-Fit; Unisex. Available in 4 neon mesh colorways.

NEON MESH BACK - Grey Cotton/Nylon blend front panels; Neon plastic mesh back panels; plastic snaps closure. Mid-Fit; Unisex. Available in 4 neon mesh colorways.

AHEAD’s 2018 Summer-Fall Headwear Place Accent on Innovation

Bold New Styles, Fabrications to Debut at Jan/18 PGA Merchandise Show

NEW BEDFORD, Mass. (Jan. 18, 2018) – AHEAD's new line of headwear for Summer-Fall 2018 again will introduce styles and fabrications that are innovative for the golf industry, and the PGA Merchandise Show next week in Orlando, Fla., will mark their official debut.

According to Chuck Lord, Chief Creative Officer for AHEAD, new looks for Summer-Fall include the use of heathered performance fabrics that are popular in the robust athleisure marketplace. Other styles, he said, will utilize bright neon plastic mesh fabrics reminiscent of the '80s, a trend that is hot today in the resort and surf shops.

“We've also combined fabrications, textures and prints,” Lord said. “Our latest Performance Mesh Back cap, available in 10 colorways, uses a water-resistant ‘Aegis’ fabric on the front two panels with a very hip, grey, military camo on the back panels. The camo fabric is bonded beneath a white performance mesh. Everyone picks that cap up when they first see it!”

Other new hats promising to be popular additions to the AHEAD headwear offerings are a Heather Cotton Cap, a mid-fit polyester/cotton blend that is available in seven heather colorways. Also, a Neon Mesh Back hat features a grey cotton/nylon blend on the front panels with neon, plastic mesh back panels. The mid-fit, unisex cap debuts in four neon mesh colorways.

Lord said AHEAD’s longtime customers have learned the right styles and colors mean little without the company’s unparalleled decorative options.

“AHEAD was founded on alternative graphics and ornamentation techniques,” he said. “With every new style we develop, we pair it up with decoration options that are perfect matches.”

Lord continued that AHEAD’s presence in other markets like resort and collegiate fuels the company’s development of cap styles like no other company in the golf industry.

“We work with our resort and collegiate customers to stay on top of trends that are important to them,” he said. “These styles work great for more fashion-forward golf regions like Southern California. They also are key for bigger accounts worldwide which have a broad headwear selection, and are looking for something different to help round out their assortment.”

The new AHEAD Summer-Fall 2018 headwear, as well as its men’s line, Kate Lord women’s lines, and accessories, will be featured at the PGA Merchandise Show next Wednesday through Friday (Jan. 24-26) in exhibit booth 4757 at Orlando’s Orange County Convention Center.

Persimmon/Navy Collection

Persimmon/Navy Collection

AHEAD Introduces Kate Lord Women’s Line for Summer/Fall 2018

Fresh colors and trend-right styling highlight the season 

NEW BEDFORD, Mass. (Jan. 11, 2018) – When AHEAD introduces its Kate Lord women’s Summer/Fall 2018 line at the PGA Merchandise Show later this month, it will combine the best of the recent Spring collection with some fun colors and styles that are sure to dazzle on the course.

Periwinkle combines with surf in an attractive pairing that features a great watercolor print to tie the collection together. Surf was introduced in the spring as part of the Kate Lord Essentials and has proved to be an immediate hit. The Preston long sleeve features the print for the group and offers not only great performance but sun protection as well with an SPF of 50. For a sporty look the Newcastle 1⁄2 zip short sleeve features all colors of the group and updated design lines.

The second offering is anchored in a mod medallion print featuring a classic persimmon, true navy and white color combination, perfect for summer and into early fall. This collection offers fun, sporty pieces that make for a fun, preppy look on the course. An attractive persimmon half-zip second layer, the Sa- vannah features print sides and coordinates perfectly the Seneca and Eden sleeveless or the Mariah short sleeve, which features the print on the placket. The print Vienna skort and solid Wayland skort offer a pull on elastic waistband for maximum comfort and style.

A great new addition to the Kate Lord Essentials is the Summerhill Half-Zip Feedstripe – arriving in dahl- ia, surf, and true navy. The Summerhill is a very athletic piece, marked by a great cover stitching and sporty thumbhole detail, making it perfect for on or off course.

“With comfort in mind we developed new Kate Lord Fall 2018 pieces that not only were trendy but sporty and made of fabrics and colors that fit nicely during the fall golf season,” said Jessica Georgenes, Marketing Coordinator, AHEAD. “Keeping the active woman interested in sporty, modern and easy-to- wear clothing in mind, we are featuring interchangeable pieces that can be worn both on and off the course.”

AHEAD’s Kate Lord Fall 2018 line, as well as its men’s line, headwear and accessories, will be featured in booth 4757 at the PGA Merchandise Show at Orlando’s Orange County Convention Center, Jan. 24-26. 

Sangria/Black Collection

Sangria/Black Collection

AHEAD’s Summer/Fall ’18 Men’s Apparel to Debut at PGA Merchandise Show

Fresh new colors, versatile outerwear options highlight offerings

NEW BEDFORD, Mass. (Jan. 9, 2018) – Attractive new color palettes, plus a broad assortment of new mid-weight and outerwear garments that are perfect fit for any occasion, will headline AHEAD’s Fall 2018 men’s line, which will be formally introduced at the PGA Merchandise Show, Jan. 24-26, in Orlan- do, Fla.

Two color groups will debut featuring distinctive, well merchandised offerings. The Sky High Collection is a combination of aloe and lapis with a Niagara accent which provides a perfect transitional group for late summer wearing as well as deep into fall. The Arcadia polo boasts a water-color impressionistic ac- cent, artfully integrating the group’s color palette of lapis and aloe. The Babylon polo features an updat- ed silhouette with a slub texture at the bottom and solid, sporty stripe across the chest.

Sangria may be well known in wine circles but the deep red color is becoming increasingly popular in apparel. AHEAD has seized on the trend to include sangria as the prime color in the second color group- ing, Gen-u-wine, paring it with carbon and black. The combination provides for the perfect transitional grouping. Highlighting the offering is the Portland, which incorporates all colors and is designed to offer optimal logo opportunities.

Each group offers coordinating quarter, half- and full-zip outerwear apparel, further broadening the offering for the golf course, at work, or after hours.

AHEAD’s Basic Essentials line for Summer/Fall ‘18 is receiving a sophisticated update with the introduc- tion of the Sullivan Half-Zip Twill Double Dye Fleece Pullover, as well as the Eastwood Mid-Layer Heather Stripe Pullover. The Eastwood will be available in: carbon/steel, black/carbon, and true navy/carbon. The Sullivan will debut in three colors: true navy, steel and oatmeal heather.

Additional new men’s items for Summer/ Fall ’18 include:

The Spinnaker Heather Stripe 1⁄4 zip pullover, which comes in charcoal, syrah, and sailor, features raglan sleeve detail and offers a great go to weight for fall.

The Forecastle Reactive Dye T-Shirt has a soft garment washed hand-feel and is finished with subtle but inspired details, such as stitching on the hem line. It arrives in six colors: dark pomegranate, cantaloupe, sterling, olive, coal, and white.

“Not only are we introducing some stunning new color offerings across some great new styles, but we’re continuing to reinforce how our pieces are appropriate for wearing in a variety of settings,” said Scott Stone, National Sales Manager, AHEAD. “And true to AHEAD’s heritage, the focus for Summer/ Fall 2018 is on styles that offer the best platform for our renowned decoration capabilities.”

The new AHEAD Fall 2018 men’s line, as well as its Kate Lord women’s lines, headwear and accessories, will be featured in booth 4757 at the PGA Merchandise Show at Orlando’s Orange County Convention Center.