AHEAD Creates Customized Packages for Breast Cancer Awareness Month
Raising awareness for a great cause
NEW BEDFORD, Mass. (September 25, 2018) — In support of October’s Breast Cancer Awareness Month, AHEAD – the foremost headwear and accessories vendor in the golf industry – has created specially-priced collections of accessories and headwear for clubs to use in promoting awareness in their own shops and events.
“Show Your Support With Pink” accessories packages include wine stoppers (6), ball markers (24), divot repair tools (12), key chains (6) and valuables pouches (6) adorned with the familiar pink ribbon for a set price (54 pieces) of $185.
A second package of headwear includes visors and two styles of caps in white and rosebud, embroidered with a club’s logo. The iconic pink ribbon is embroidered on the side for no additional charge. The 27-piece headwear collection (nine of each style) sells for $273.60.
AHEAD Unveils Additional Styles as part of the ‘Jack Nicklaus Majors Collection’
Red and Blue Headwear a Tribute to the Golden Bear’s Four U.S. Open Titles
NEW BEDFORD, Mass. (June 11, 2018) — AHEAD has unveiled the newest caps in the Jack Nicklaus Majors Collection in time for this week’s U.S. Open Championship at Shinnecock Hills Golf Club in New York. The new collection, formed by AHEAD in partnership with the Nicklaus Companies, was launched earlier this spring with a series of four caps as a tribute to the game’s most decorated champion and the winner of a record 18 major championship titles.
The newly released caps debut in two styles—red and blue—emblazoned with the United States flag and the numeral “4” on the side, symbolic of the record-tying number of U.S. Open titles won by Nicklaus. The Golden Bear’s U.S. Open victories came in 1962 at Oakmont (Pa.) Country Club, 1967 at Baltusrol (N.J.) Golf Club, 1972 at Pebble Beach (Calif.) Golf Links, and 1980, again at Baltusrol.
In 2012, the U.S. Golf Association (USGA) renamed the U.S. Open championship medal after Jack Nicklaus. The Jack Nicklaus Medal, presented each year to the champion, incorporates a silhouette of the four-time U.S. Open winner. In 2015, the USGA Museum added a Jack Nicklaus Room—only the fifth person in golf history to be honored with a named room at the museum.
“As excited as we were when this collection was introduced in April, we think these new styles make a great addition that will be as or even more popular than the initial launch,” said Andy O’Brien, Senior Vice President of Marketing and Licensing for The Nicklaus Companies. “We are also proud of the collaboration with AHEAD to have the sales from the Nicklaus Majors Collection benefit the Nicklaus Children’s Healthcare foundation, which supports the advancement and enhancement of pediatric health care both locally and globally.”
AHEAD’s complete line of Nicklaus headwear, including the Majors Collection, are available for purchase at the company’s online shop — https://aheadusashop.com/collections/jack-nicklaus.
AHEAD to Provide Officially Licensed Kentucky Derby Merchandise
Headwear, Apparel, Accessories Highlight Offerings for 144th Annual ‘Run for the Roses’
NEW BEDFORD, Mass. (May 1, 2018) — And they’re off! With those three words, Saturday’s 144th annual Run for the Roses will be on at Churchill Downs Racetrack and, for the third consecutive year, AHEAD licensed Kentucky Derby merchandise including headwear, accessories, and apparel is available at the event. All merchandise, adorned with the official 2018 logo, is available this year online and at two retail stores located at the racetrack in Louisville as well as other on site event week venues.
AHEAD is offering an array of men’s hats, including sun hats, horse-and-jockey T-shirts, divot repair tool and ball marker sets, and golf towels. Under its Kate Lord brand, the company also is providing women’s hats and sun visors.
“We have enjoyed a successful three-year partnership with Kentucky Derby retail,” said Anne Broholm, CEO, AHEAD. “In addition, this year we are also proud to have partnered with Fanatics on both the fixturing for several on-site venues and also the online merchandise assortment for this great event.” She added, “The first Saturday in May is always special because of the Derby’s grand tradition, and we’re thrilled to be involved in multiple ways.”
AHEAD Kentucky Derby products are available online at the Kentucky Derby Store, store.kentuckyderby.com. Merchandise also is available on-site at the Kentucky Derby Museum Shop, derbymuseumstore.com, and Churchill Downs Gift Shop, Churchill Downs.com. The Museum Shop is located at Gate 1 at Churchill Downs and typically open seven days a week but closed on Derby Day, while the Gift Shop is located inside the Paddock Gate entrance and open on race days from gate opening time until 30 minutes after the final race.
In addition to its relationship with the Kentucky Derby and Fanatics, AHEAD has forged many other key partnerships, including the Westminster Dog Show and the United States Tennis Association, as well as numerous golf partnerships, including the USGA, PGA of America, PGA Tour, Nicklaus Companies, Arnold Palmer Enterprises, and ANNIKA Foundation. For a complete list of AHEAD’s partnerships, visit ahead-web.com/partners-affiliation.
AHEAD announces launch of ‘Jack Nicklaus Majors Collection’
Four New Caps Celebrate Game’s Most Decorated Champion
NEW BEDFORD, Mass. (April 2, 2018) — Coinciding with the kickoff of the 2018 golf season, AHEAD today announced the launch of its new Jack Nicklaus Majors Collection. In partnership with the Nicklaus Companies, the new headwear collection features four caps created as a tribute to the game’s most decorated champion with 18 major titles.
Now available for purchase online, the Collection’s cotton caps feature the iconic Golden Bear logo on the front and all four are available in different styles and colors – Georgia green, marigold, black, and tan. The caps themselves are a nod to Nicklaus’ impressive career record as a major Championship winner. In addition to his six Masters’ titles, Nicklaus won five PGA Championships, four U.S. Open Championships and three Open Championships.
“AHEAD has had the distinction of being a partner with Mr. Nicklaus for more than 15 years and this new Collection represents another special moment in our relationship,” said Anne Broholm, CEO, AHEAD. “No pun intended, but a tip of the cap goes out to our friends with The Nicklaus Companies for initiating this idea. We are thrilled with the way the Collection looks, and we are confident the hats will be very popular, especially as the major season kicks off.”
“The concept for the Collection started out as a fun idea over the winter and a few months later, we couldn’t be happier with the end product,” said Andy O’Brien, Senior Vice President of Marketing and Licensing for The Nicklaus Companies. “These caps are a wonderful tribute to Jack’s distinguished career and his focus on the majors, and we thank the team at AHEAD for turning concept into reality.”
AHEAD’s complete line of Nicklaus headwear, including the new Majors Collection, are available for purchase at the company’s online shop —https://aheadusashop.com/collections/jack-nicklaus.
As part of a social media promotion that starts today, AHEAD announced it will give away a Collection cap autographed by Nicklaus. To participate, follow @Aheadusa and @Nicklauscompanies on Instagram, tag three friends, and comment with your best hashtag. The winner will be announced on Sunday, April 8, the same day a champion will be crowned at the 2018 Masters.
AHEAD and the Nicklaus Companies Extend Longstanding Partnership
NEW BEDFORD, Mass. (Feb. 28, 2018) — AHEAD announced today it has extended its relationship with the Nicklaus Companies and Golfer of the Century Jack Nicklaus to continue producing the exclusive branded headwear collection for the Nicklaus Companies, including the iconic Jack Nicklaus and Golden Bear trademarks. Under this partnership, AHEAD has exclusive rights to the Golden Bear and Nicklaus signature marks.
“AHEAD has been a partner with Jack Nicklaus for over 15 years, and it is a privilege and honor to carry on this special relationship,” said Anne Broholm, CEO, AHEAD. “For Mr. Nicklaus to continue to select AHEAD for his headwear of choice serves as a motivation for our team to keep striving for excellence in everything we do, just as he has done throughout his distinguished career.”
Nicklaus is the most decorated champion in the game’s history. During his career, he recorded 120 professional victories, including a record 18 major championships, with a record six titles coming at the Masters. Nicklaus is also one of the world’s most acclaimed golf course designers. He has personally been involved in the design of 300 courses, while the firm he founded, Nicklaus Design, is considered the global leader in golf course design with 415 courses open for play in 45 countries and 39 states.
“I believe that you are often defined by the company you keep, which is why I’m proud of my continued partnership with AHEAD,” Nicklaus said. “Whether I’m playing a round of golf, or on site designing a golf course, I proudly wear AHEAD. I also rely on AHEAD to outfit countless members and staffers at Nicklaus Design golf courses worldwide, with the quality and creative design that have long been associated with AHEAD.”
Nicklaus will continue to appear in AHEAD’s headwear catalog, point-of-sales materials, and on the company website. AHEAD’s line of Nicklaus headwear is available for purchase at the company’s online shop — https://aheadusashop.com/collections/jack-nicklaus.
Among active professional golfers who wear AHEAD gear on the course are Jim Furyk and Brittany Lincicome. Women’s golf legend Annika Sorenstam also wears AHEAD, exclusively.
In addition to its relationship with Jack Nicklaus, AHEAD has forged many other key partnerships in the golf industry, including with the USGA, PGA of America, PGA TOUR, Arnold Palmer Enterprises, and the ANNIKA Foundation. For a complete list of AHEAD’s partnerships in golf, as well as in other industries, visit www.aheadweb.com/partners-affiliations.
AHEAD Unveils Dramatically Redesigned Website
‘Fresher, cleaner look’ closely matches how company presents its brand at trade shows, in catalogs
NEW BEDFORD, Mass. (Feb. 21, 2018) – One of the country’s top brands for headwear, apparel and accessories for the green grass, resort, and corporate markets, AHEAD, has unveiled a dramatic redesign of its website.
The primary objectives behind this effort were improved navigation, functionality and aesthetics, heightened brand identification, increased visibility for all consumer markets — golf, resort, team/collegiate, and corporate — and enhanced product education. For example, one new link under “Innovation” provides clear descriptions of AHEAD’s headwear fitting system, designed to help consumers choose the best, custom fit for their caps.
“We feel like we accomplished our goals as the website now has a much fresher, cleaner look, which is precisely how we present the brand at trade shows and in our catalogs,” said Chuck Lord, Chief Creative Officer, AHEAD. “This new layout better reflects who AHEAD is, more closely resembles the high quality of our products, and shows our creative capabilities. After all, one of our hallmarks as a company, now 23 years old, is creativity!”
In addition to adding a large number of new photographs, Lord said the website also now features an overview of the different markets served by the company, a breakdown of its unparalleled innovative techniques, and an accounting of its impressive and growing lineup of partnerships and affiliations. Plus, the site has an easy-to-find link to AHEAD’s shop page, where consumers can purchase headwear. All of AHEAD’s current catalogs also are easily available for downloading.
“The new website not only gives a good feel for our products but also the elements that make AHEAD unique. We have our own on-site woodshop, for example, which sets us apart from much of the competition,” Lord said. “There also now is a section on ‘tournament ideas’ that illustrates all the ways we can help event organizers.”
The “social media” link takes users to AHEAD’s Facebook, Instagram and Twitter pages, and illustrates the numerous popular events in which the company participates, including the recent Westminster Dog Show in New York and the Waste Management Phoenix Open.
“Our redesign has been in the planning stages for quite some time,” Lord said, “and now that it’s live, we’re really pleased with the overall update. The site will continue to evolve, too, to show all the amazing items our talented staff keeps producing.”
AHEAD named in NGF’s Inaugural Top 100 Businesses in Golf
JUPITER, Florida (January 2018) - National golf Foundation
The inaugural NGF Top 100 Businesses in Golf is part of the National Golf Foundation’s ongoing effort to highlight the vitality, size and diversity of the industry.
Golf, after all, has a healthy and far-reaching footprint in the U.S., with an economic impact of almost $70 billion. As such, this initiative was created to recognize and celebrate the most successful, influential and prominent companies, organizations and associations in golf.
The range of golf businesses is vast, from public companies that have numerous brands under their umbrella to mom-and-pop driving ranges that have been family-owned for decades. The industry also runs the gamut in terms of goods and services. The biggest and most successful equipment manufacturers might be instantly-recognizable, thanks to sizeable marketing budgets and clubs in millions of golf bags across the country, while huge turf care supply companies remain relatively unknown to the most hardcore golf fan.
The NGF GOLF 100 is a biennial list – not ranking – that highlights those businesses of fundamental importance to the industry, to both facilities and consumers. In some respects, it is the business equivalent of rankings that identify the top 100 golf courses in the U.S. >>>>>>
AHEAD’s 2018 Summer-Fall Headwear Place Accent on Innovation
Bold New Styles, Fabrications to Debut at Jan/18 PGA Merchandise Show
NEW BEDFORD, Mass. (Jan. 18, 2018) – AHEAD's new line of headwear for Summer-Fall 2018 again will introduce styles and fabrications that are innovative for the golf industry, and the PGA Merchandise Show next week in Orlando, Fla., will mark their official debut.
According to Chuck Lord, Chief Creative Officer for AHEAD, new looks for Summer-Fall include the use of heathered performance fabrics that are popular in the robust athleisure marketplace. Other styles, he said, will utilize bright neon plastic mesh fabrics reminiscent of the '80s, a trend that is hot today in the resort and surf shops.
“We've also combined fabrications, textures and prints,” Lord said. “Our latest Performance Mesh Back cap, available in 10 colorways, uses a water-resistant ‘Aegis’ fabric on the front two panels with a very hip, grey, military camo on the back panels. The camo fabric is bonded beneath a white performance mesh. Everyone picks that cap up when they first see it!”
Other new hats promising to be popular additions to the AHEAD headwear offerings are a Heather Cotton Cap, a mid-fit polyester/cotton blend that is available in seven heather colorways. Also, a Neon Mesh Back hat features a grey cotton/nylon blend on the front panels with neon, plastic mesh back panels. The mid-fit, unisex cap debuts in four neon mesh colorways.
Lord said AHEAD’s longtime customers have learned the right styles and colors mean little without the company’s unparalleled decorative options.
“AHEAD was founded on alternative graphics and ornamentation techniques,” he said. “With every new style we develop, we pair it up with decoration options that are perfect matches.”
Lord continued that AHEAD’s presence in other markets like resort and collegiate fuels the company’s development of cap styles like no other company in the golf industry.
“We work with our resort and collegiate customers to stay on top of trends that are important to them,” he said. “These styles work great for more fashion-forward golf regions like Southern California. They also are key for bigger accounts worldwide which have a broad headwear selection, and are looking for something different to help round out their assortment.”
The new AHEAD Summer-Fall 2018 headwear, as well as its men’s line, Kate Lord women’s lines, and accessories, will be featured at the PGA Merchandise Show next Wednesday through Friday (Jan. 24-26) in exhibit booth 4757 at Orlando’s Orange County Convention Center.
AHEAD Introduces Kate Lord Women’s Line for Summer/Fall 2018
Fresh colors and trend-right styling highlight the season
NEW BEDFORD, Mass. (Jan. 11, 2018) – When AHEAD introduces its Kate Lord women’s Summer/Fall 2018 line at the PGA Merchandise Show later this month, it will combine the best of the recent Spring collection with some fun colors and styles that are sure to dazzle on the course.
Periwinkle combines with surf in an attractive pairing that features a great watercolor print to tie the collection together. Surf was introduced in the spring as part of the Kate Lord Essentials and has proved to be an immediate hit. The Preston long sleeve features the print for the group and offers not only great performance but sun protection as well with an SPF of 50. For a sporty look the Newcastle 1⁄2 zip short sleeve features all colors of the group and updated design lines.
The second offering is anchored in a mod medallion print featuring a classic persimmon, true navy and white color combination, perfect for summer and into early fall. This collection offers fun, sporty pieces that make for a fun, preppy look on the course. An attractive persimmon half-zip second layer, the Sa- vannah features print sides and coordinates perfectly the Seneca and Eden sleeveless or the Mariah short sleeve, which features the print on the placket. The print Vienna skort and solid Wayland skort offer a pull on elastic waistband for maximum comfort and style.
A great new addition to the Kate Lord Essentials is the Summerhill Half-Zip Feedstripe – arriving in dahl- ia, surf, and true navy. The Summerhill is a very athletic piece, marked by a great cover stitching and sporty thumbhole detail, making it perfect for on or off course.
“With comfort in mind we developed new Kate Lord Fall 2018 pieces that not only were trendy but sporty and made of fabrics and colors that fit nicely during the fall golf season,” said Jessica Georgenes, Marketing Coordinator, AHEAD. “Keeping the active woman interested in sporty, modern and easy-to- wear clothing in mind, we are featuring interchangeable pieces that can be worn both on and off the course.”
AHEAD’s Kate Lord Fall 2018 line, as well as its men’s line, headwear and accessories, will be featured in booth 4757 at the PGA Merchandise Show at Orlando’s Orange County Convention Center, Jan. 24-26.
AHEAD’s Summer/Fall ’18 Men’s Apparel to Debut at PGA Merchandise Show
Fresh new colors, versatile outerwear options highlight offerings
NEW BEDFORD, Mass. (Jan. 9, 2018) – Attractive new color palettes, plus a broad assortment of new mid-weight and outerwear garments that are perfect fit for any occasion, will headline AHEAD’s Fall 2018 men’s line, which will be formally introduced at the PGA Merchandise Show, Jan. 24-26, in Orlan- do, Fla.
Two color groups will debut featuring distinctive, well merchandised offerings. The Sky High Collection is a combination of aloe and lapis with a Niagara accent which provides a perfect transitional group for late summer wearing as well as deep into fall. The Arcadia polo boasts a water-color impressionistic ac- cent, artfully integrating the group’s color palette of lapis and aloe. The Babylon polo features an updat- ed silhouette with a slub texture at the bottom and solid, sporty stripe across the chest.
Sangria may be well known in wine circles but the deep red color is becoming increasingly popular in apparel. AHEAD has seized on the trend to include sangria as the prime color in the second color group- ing, Gen-u-wine, paring it with carbon and black. The combination provides for the perfect transitional grouping. Highlighting the offering is the Portland, which incorporates all colors and is designed to offer optimal logo opportunities.
Each group offers coordinating quarter, half- and full-zip outerwear apparel, further broadening the offering for the golf course, at work, or after hours.
AHEAD’s Basic Essentials line for Summer/Fall ‘18 is receiving a sophisticated update with the introduc- tion of the Sullivan Half-Zip Twill Double Dye Fleece Pullover, as well as the Eastwood Mid-Layer Heather Stripe Pullover. The Eastwood will be available in: carbon/steel, black/carbon, and true navy/carbon. The Sullivan will debut in three colors: true navy, steel and oatmeal heather.
Additional new men’s items for Summer/ Fall ’18 include:
The Spinnaker Heather Stripe 1⁄4 zip pullover, which comes in charcoal, syrah, and sailor, features raglan sleeve detail and offers a great go to weight for fall.
The Forecastle Reactive Dye T-Shirt has a soft garment washed hand-feel and is finished with subtle but inspired details, such as stitching on the hem line. It arrives in six colors: dark pomegranate, cantaloupe, sterling, olive, coal, and white.
“Not only are we introducing some stunning new color offerings across some great new styles, but we’re continuing to reinforce how our pieces are appropriate for wearing in a variety of settings,” said Scott Stone, National Sales Manager, AHEAD. “And true to AHEAD’s heritage, the focus for Summer/ Fall 2018 is on styles that offer the best platform for our renowned decoration capabilities.”
The new AHEAD Fall 2018 men’s line, as well as its Kate Lord women’s lines, headwear and accessories, will be featured in booth 4757 at the PGA Merchandise Show at Orlando’s Orange County Convention Center.