NEW BEDFORD, Mass., Oct. 19, 2009 – The Kate Lord™ Collection by Ahead continues to be one of the best performing women’s lines in the golf shops today. Designed as a lifestyle brand, the success of the Kate Lord Collection stems from its classic fit and style for today’s active women. For Spring 2010, Kate Lord has added four new collections — Bubblegum, Sapphire, Eggplant and Black. Each collection offers a selection of performance fabric polos with matching bottoms all designed to keep her cool, dry and most importantly comfortable on the course.

“The women’s apparel market can be finicky so we keep the collections mainstream, deliver a full fit and make the line in-stock so fill-ins are easy,” said Tracy Wilson, Brand Director, Kate Lord “Our customers really like the line and because it is easy to coordinate with other lines, it has been a staple in a lot of golf shops.”

Kate Lord Collections:

Each collection features a variety of polos from 100 percent jersey cotton to hybrid performance polos featuring moisture wicking fabrics, COOLMAX® technology and an odor protection finish. The new collections will be available Dec. 1, 2009 and the suggested retail ranges from $29 - $55 for polos ( sizes S-XL) and $55-$60 for bottoms (sizes 4-16).

Ø      Bubblegum:  the collection features a mix of classic colors black and white with a splash of bubblegum.

Ø      Sapphire:  a combination of navy, white and sapphire makes this collection easy to match with a Kate Lord skort or new microfiber pleat short.

Ø      Eggplant: a color palette of eggplant, white and concord makes this a soft, fashion statement on and off the course.

Ø      Black: the black and white color combination will bring a classic, sophisticated look to the wardrobe.

“Kate Lord adds excitement to the current golf apparel market with new trends such as eco-friendly fabrics, new technologies and lively color schemes,” said Tina Schipper, senior buyer, Broadmoor Resort and Spa, Broadmoor, Colo. “Kate Lord does an outstanding job at creating a great hand for their fabrics with their new pima cashmere feel while maintaining an accessible price point.”

All Kate Lord apparel can be customized using traditional embroidery or the revolutionary new ornamentation offerings such as the vintage label, woven appliqué label, the woven appliqué label with embroidery, or the popular rubber appliqué label.  To view the entire Spring 2010 line for Kate Lord, go to www.aheadweb.com.