Those in the business sector who play golf often become the envy of those who do not. Many companies hold a corporate golf outing, a charity golf tournament or similar event as an incentive and show of appreciation. It often provides an opportunity to invite clients and conduct business on the links. Corporate golf events frequently bring in more customers and sales than phone calls and visits. Having appropriate gifts for participants is another way of demonstrating the company values participation.
Who does your company invite? The client or the potential client? Who makes the ideal participant at these events? There is no answer. Corporate golf events can be a great inducement to get current and potential clients into a relaxed atmosphere where they can get to know sales people much better as they travel the course. The corporate personality will be demonstrated to by the other participants. A corporate golf outing isn't just business though. It provides a healthy release from the day to day intensity of work and stress. It's an ideal way for the executive management to meet and greet outsiders in a non-challenging environment, and to relate on a personal level. Unlike a fund raising golf event, corporate functions need to exude confidence in their products, the competency of staff, and integrity of management. This is all discernable at such a gathering.
Where are you going to hold the tournament? Can you get a public or private course? Your rates will probably be low on public courses but it is unlikely a municipal course will exclude patrons. Holding your fund raising golf event at a private club might afford you a better opportunity for reasonable green fees and meal preparation. It depends on the links in your neighborhoods.
