New Bedford, Mass., October 20, 2009 — AHEAD’s popular outerwear outfits golfers from the casual to the tour professional with style, comfort and performance on and off the links. For 2010, AHEAD has added new outerwear pieces in its men’s Authentics and Kate Lord lines.

Men’s Outerwear

AHEAD has always been known for quality outerwear that provides warmth, durability and a touch of sophistication. In 2010, AHEAD will offer three new outerwear pieces that are a must for any golfer’s wardrobe.

Ø Pima Dri-Balance Flat Back Rib ½ Zip (FL14): The Pima Dri-Balance Flat Back Rib is made of 60 percent prima cotton French flat back rib and 40 percent polyester. The soft, comfortable outerwear garment features moisture wicking benefits. This is an ideal piece for damp, cool days on the links. It also features 1 x 1 rib knit cuff and waistband and the half zip placket has a leather branded zipper pull. It comes in five colors—onyx, greystone, pine, burgundy and dark navy. Suggested retail is $81 and will be available Dec. 1, 2009. Sizes S-XXL.

Ø Pima Dri-Balance ½ Zip Vest (FL12): Made of 70 percent cotton and 30 percent polyester with a flat back rib. The vest features moisture wicking benefits, has side pockets, knit rib armholes and waistband along with a ½ zip placket and leather branded zipper pull. The vest comes in three colors — navy, greystone and onyx. Available Dec. 1, 2009, the suggested retail is $73. Sizes S-XXL.

Ø Thermal Wind Block Dri-Balance ½ Zip (DT15) is made of 61 percent cotton and 39 percent polyester. This soft, comfortable double-faced outerwear garment is wind resistant and has moisture wicking benefits. This is a great piece for cool windy days on the course. It also features a Johnny collar and ½ zip with the signature puller. It comes in four colors—onyx, greystone, burgundy and mineral. Suggested retail is $68 and will be available Dec. 1, 2009.  Sizes S-XXL.

Kate Lord Outerwear:

Kate Lord will offer two new outerwear pieces for Spring 2010.

Ø Nanotex Color Block Full Zip Windshirt: Made of 100 percent polyester with Nanotex® finish, this lightweight, highly wind and water resistant jacket is perfect for keeping in your golf bag for inclement weather. It features raglan sleeves for freedom of movement during the swing, self fabric stand up collar and an on-seam concealed zippered pockets. Available in three color combinations — orchid/azalea/white, steel/graphite/white and scarlet/black/white. Suggested retail on this windshirt is $60 and will be available Dec. 1, 2009. Sizes S-XL.

Ø Half Zip Pique Face Fleece Short Sleeve Hoodie: A 100 percent cotton yard-dyed pique face fleece with exposed zip front placket and locking zipper pull. The front features kangaroo pockets with flat lock stitch detail. Suggested retail is $60 and will be available Dec. 1, 2009. Sizes S-XL.

“Today, outerwear is an extension of golfer’s equipment,” said Bill Godden, director of apparel, AHEAD. “Golfers are looking for outerwear that offers significant benefits based on playing conditions. Our outerwear sales have been strong over the past couple of years due to the technology we put into the garments. We offer a range of options for the golfer from performance outerwear that is designed specifically to keep you cool and dry on hot days with our Nanotex windshirts and warm and dry on cold days with our new Pima Dri-Balance pieces.” 

The outerwear collection can be customized using traditional embroidery or AHEAD’s wide array of ornamentation offerings such as the vintage label, the new vintage printed label, woven appliqué label and rubber appliqué label.

To view the entire outerwear catalog, visit www.aheadweb.com.